WHO WE ARE

Established in 1985, this family owned and operated business has become a formidable force, attaining a competitive advantage within the washroom industry. Independent market surveys indicate Serra® branded products to be the product choice in seven (7) out of ten (10) “A” Grade Buildings.

OUR MISSION

“To be the leader in providing the up-market segment with the latest high-quality best value-for money Durable Washroom Products, backed by a caring responsive, professional service.”.

OUR VISION

We are determined to be recognized as an International World-Class company staffed by professional, caring and capable people committed to pursuing mutually beneficial long-term client relationships and creating a prosperous living and healthy environment for all.

QUALITY

The Management Team and personnel strive to find ways to improve the Quality Management System, to ensure that it remains a value add to the business not only through market credibility, but also through internal pride, creativity, and total professionalism to supply World-Class products backed by exceptional service for the betterment of all stakeholders.

Serra®’s launch of superior high-grade stainless-steel washroom dispensers and hygiene systems in aesthetically pleasing finishes demonstrates their ability to deliver World-Class products. Continuous research and development, coupled with constant monitoring of international products and service trends, adapted and implemented to be ‘best in market’ to suit local conditions; have earned Serra® many “firsts” within the industry, proudly showcasing their capabilities.

SERRA® A PROUD HISTORY OF HYGIENE FIRSTS

• Integrated non-disposable foam soap dispensing mechanisms with sachet system.
• Joint PSA (Proudly South African) + ISO accreditation.
• Locally manufactured full range of stainless steel dispensers and hygiene systems.
• Locally manufactured “controlled” paper towel dispenser.
• Lifelong guarantee on system driven dispensers.
• Full 24 month guarantee on all washroom dispensers and hygiene systems.
• The snaplock auto shut locking mechanism with universal Serra® barrel key.
• Permanent beading trim on toilet roll unit.
• Utilisation of escutcheon slot in dispenser back plate.

GUARANTEE

Serra® incorporates and works by its motto; The Difference Is In The Quality, and this is evident in the stylish range of Serra® quality guaranteed World-Class products, aesthetically designed, durably constructed and manufactured according to rigorous quality controls. The Serra® product is fully guaranteed to ensure superior performance, complete functionality, convenience and ease-of-use, with a reduction in consumable expenditure. Under standard wear and tear conditions a two (2) to ten (10) year guarantee is supplied on all Serra® branded washroom products. In some cases, a life-long guarantee is provided (t&c’s apply), against faulty workmanship and inferior materials.

BENEFITS

Serra® products provide exceptional value-for-money, as they are affordably priced, aesthetically pleasing and durably constructed. Serra® products ensure a cost-effective washroom hygiene solution through their minimal in-use costs, further reduced by the use of high quality consumables, ensuring convenience, ease of use and reduced labour costs.

HOME

With Serra®’s original premises outgrown, Serra® embarked on relocating to a more conscientious and environmentally suited facility. The design concept requirements detailed the need for our new world-class premises to match Serra®’s ethos.

Serra® is proudly showcased in our state-of-the-art facility at Serra® Park, situated at Meadowbrook Estate, 14 Lascelles Road, Meadowbrook Germiston, 1401.

In line with “Green” Best Practice the major sustainability initiatives at our new site include:
• Rainwater harvesting.
• Water recycling & oil/petrol separator.
• Water purification plant.
• Solar PV energy generation and latest technology battery backup system.
• Energy efficient lighting and occupancy sensors.
• A BMS to monitor and control the building environment.
• Gas plant.
• Waste Management/recycling.

GROUP OF COMPANIES

Serra Manufacturing (Pty) Ltd – is involved in the development and manufacture of the Serra® branded washroom products, constantly looking for new, innovative and convenient ways of providing washroom solutions to their consumers and customers. All internal assembly and testing of the Serra® products are carried out within the Serra® Group.

Serra®MAT™ – is the sole agent for Milliken™ Mats, including the OBEX® range of commercial Walk Off® Mats in Sub Saharan Africa, providing a fully comprehensive Dust Control Mat service to the region. The entire Milliken™ Mat range is backed by a complete hassle-free laundry service.

Serra Flooring Solutions (Pty) Ltd – The official Sub Saharan dealer for Milliken Carpet and other related flooring products, such as LVT – Luxury Vinyl Tile.

ACCREDITATION

Serra® was awarded both the ISO 9001:2015 and Proudly South African Certification; the only company in the Washroom Industry to have attained both these accreditations.

MEMBERSHIPS

In addition, the Serra® Group is an approved member of MEIBC, SASSDA, and SAPOA.

SERRA® ACCREDITED DISTRIBUTORS

As the manufacturer, Serra® is represented by more than 400 distributors globally.

THANK YOU

With gratitude and appreciation to our valued customers, who have contributed to this publication, by providing permission for the use of their washrooms.