Established in 1985, this family owned and operated business has become a formidable force, attaining a competitive advantage within the washroom industry. Independent market surveys indicate Serra® branded products to be the product choice in seven (7) out of ten (10) “A” Grade Buildings.


“To be the leader in providing the up-market segment with the latest high-quality best value-for money Durable Washroom Products, backed by a caring responsive, professional service.”.


We are determined to be recognized as an International World-Class company staffed by professional, caring and capable people committed to pursuing mutually beneficial long-term client relationships and creating a prosperous living and healthy environment for all.


The Management Team and personnel strive to find ways to improve the Quality Management System, to ensure that it remains a value add to the business not only through market credibility, but also through internal pride, creativity, and total professionalism to supply World-Class products backed by exceptional service for the betterment of all stakeholders.

Serra®’s launch of superior high-grade stainless-steel washroom dispensers and hygiene systems in aesthetically pleasing finishes demonstrates their ability to deliver World-Class products. Continuous research and development, coupled with constant monitoring of international products and service trends, adapted and implemented to be ‘best in market’ to suit local conditions; have earned Serra® many “firsts” within the industry, proudly showcasing their capabilities.


• Integrated non-disposable foam soap dispensing mechanisms with sachet system.
• Joint PSA (Proudly South African) + ISO accreditation.
• Locally manufactured full range of stainless steel dispensers and hygiene systems.
• Locally manufactured “controlled” paper towel dispenser.
• Lifelong guarantee on system driven dispensers.
• Full 24 month guarantee on all washroom dispensers and hygiene systems.
• The snaplock auto shut locking mechanism with universal Serra® barrel key.
• Permanent beading trim on toilet roll unit.
• Utilisation of escutcheon slot in dispenser back plate.


Serra® incorporates and works by its motto; The Difference Is In The Quality, and this is evident in the stylish range of Serra® quality guaranteed World-Class products, aesthetically designed, durably constructed and manufactured according to rigorous quality controls. The Serra® product is fully guaranteed to ensure superior performance, complete functionality, convenience and ease-of-use, with a reduction in consumable expenditure. Under standard wear and tear conditions a two (2) to ten (10) year guarantee is supplied on all Serra® branded washroom products. In some cases, a life-long guarantee is provided (t&c’s apply), against faulty workmanship and inferior materials.


Serra® products provide exceptional value-for-money, as they are affordably priced, aesthetically pleasing and durably constructed. Serra® products ensure a cost-effective washroom hygiene solution through their minimal in-use costs, further reduced by the use of high quality consumables, ensuring convenience, ease of use and reduced labour costs.


With Serra®’s original premises outgrown, Serra® embarked on relocating to a more conscientious and environmentally suited facility. The design concept requirements detailed the need for our new world-class premises to match Serra®’s ethos.

Serra® is proudly showcased in our state-of-the-art facility at Serra® Park, situated at Meadowbrook Estate, 14 Lascelles Road, Meadowbrook Germiston, 1401.

In line with “Green” Best Practice the major sustainability initiatives at our new site include:
• Rainwater harvesting.
• Water recycling & oil/petrol separator.
• Water purification plant.
• Solar PV energy generation and latest technology battery backup system.
• Energy efficient lighting and occupancy sensors.
• A BMS to monitor and control the building environment.
• Gas plant.
• Waste Management/recycling.


Serra Manufacturing (Pty) Ltd – is involved in the development and manufacture of the Serra® branded washroom products, constantly looking for new, innovative and convenient ways of providing washroom solutions to their consumers and customers. All internal assembly and testing of the Serra® products are carried out within the Serra® Group.

Serra®MAT™ – is the sole agent for Milliken™ Mats, including the OBEX® range of commercial Walk Off® Mats in Sub Saharan Africa, providing a fully comprehensive Dust Control Mat service to the region. The entire Milliken™ Mat range is backed by a complete hassle-free laundry service.

Serra Flooring Solutions (Pty) Ltd – The official Sub Saharan dealer for Milliken Carpet and other related flooring products, such as LVT – Luxury Vinyl Tile.


Serra® was awarded both the ISO 9001:2015 and Proudly South African Certification; the only company in the Washroom Industry to have attained both these accreditations.


In addition, the Serra® Group is an approved member of MEIBC, SASSDA, and SAPOA.


As the manufacturer, Serra® is represented by more than 400 distributors globally.


With gratitude and appreciation to our valued customers, who have contributed to this publication, by providing permission for the use of their washrooms.