Vision
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Mission Statement
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| We are determined to be recognized as an International world-class company staffed by professional, caring and capable people committed to pursuing mutually beneficial long-term client relationships and creating a prosperous living and healthy environment for all. |
“To be the leader in providing the up-market segment with the latest high-quality best value-for-money Durable Washroom Products, backed by a caring, responsive, professional service.” |
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| Established in 1985, as a family business, the Company has grown to create a competitive position in the washroom industry. According to independent market surveys,
Serra® branded products are the preferred choice in at least seven (7) out of ten (10) “A” grade buildings. |
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| As its core business,
Serra® Services designs, manufactures and supplies quality guaranteed durable washroom products, as well as offering a value-added support service, in the form of cost-effective and economical “in-use” consumables. |
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| Serra® has an enviable record with many landmark projects and “firsts” in the Southern African washroom industry. With the launch of a full range of high grade stainless steel washroom dispensers manufactured in both bright and brush finish,
Serra® has once again demonstrated its capability not only to strive ahead, but also the ability to compete on the International stage. |
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| Serra® washroom dispensers and hygiene systems have been successfully exported to a number of first world markets. The
Serra® brand may be found from Auckland to Hong Kong, from Sydney to Windhoek and from Cape Town to London. |
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| Serra® has been awarded both the IS0 9001:2008 and Proudly South African Certification, the only company in the Washroom Industry to have attained both of these accreditations. |